Happy to be featured again in Jeweller Magazine, the #1 industry magazine.
Clichés are commonplace across the retail industry and in some instances, they’ve become almost hard-coded into our thinking .
In the same way that there are habits that serve us well, and others that undo us, I think some of these clichés may be doing more harm than good.
I’ve put a few of our old favourites under the microscope to see if they can be considered tried and true thinking and are worthy of keeping around, or whether they’re archaic and it’s time to move on.
In some cases, it may not be time to move on all together, but instead to reinvent!
Jeweller Magazine have also published other articles that I’ve written - you can browse them at this link below.
View article: Avoid the Trap of Retail Cliches
About Jeweller
Since launching in 1996, Jeweller has been recognised as the #1 industry magazine in Australia and New Zealand.
Alexa, the global ranking system for analysing website traffic and readership, ranks jewellermagazine.com well above its industry competitors. Jeweller has now moved into the #1 position worldwide ahead of all other business-to-business jewellery and watch magazines including those in the US and UK.