A series of “mini blogs” in the format of PLANNING POSTCARDS.
Series 3 - An “even newer” Series
From July and August 2021, with NSW back in extended lockdowns.
Have you been asking yourself, “What IS Merchandise Planning? “
In this interview with reed gift fairs, I start ‘Making Cents of it All’….
sharing my personal definition that Merchandise Planning exists to
‘maximise sales and profit through optimising inventory’.
I was delighted to be part of an expert panel and keynote speaker yesterday
at RETAIL THERAPY presented by @reedgiftfairs and @Lifeinstyle.
I shared tips about how to identify your ‘next best seller’ …
… and revealed why a ‘forward-thinking merchandise plan’ is crucial to your business success!
Of course, there were FREEBIES on all things Merchandise Planning, accessible to YOU TOO when you click on the links in this article.
Among the jargon that is particular to the Retail industry, are clichés that are almost hard coded into our thinking.
Let’s put a few of our old favourites under the microscope to see if they are
a) tried and true,
b) old thinking that is holding us back, or
c) ripe to be reinvented with new purpose.
Take a poll on what Merchandise Planning is and does, and you’ll have your work cut out for you interpreting the responses. I’ve seen and heard many descriptions, most falling short of the true power of Planning.
My mantra “Planning as it should be” is about unlocking that potential.
These 6 P’s explore the less obvious nuances of Merchandise Planning.
We are probably all familiar with the Big Bang theory of evolution.
Restated in novice (likely inaccurate terms) - a random collection of unrelated stuff coming together and transforming into something meaningful.
Here follows a recent experience which prompted me to consider a Big Bang model of consumer behaviour.
At this pivotal time, one of the most powerful factors influencing how the new financial year will start, is how this financial year is going to end.
The closing stock of one time period becomes the opening stock of the next.
This means that how we finish up FY19 is vitally important to how we start FY20;
and how we finish FY19 is directly linked to what we do right now.
Now that we’ve settled down to a panic since my last blog topic, we can start to consider what needs to happen before the end of this financial year.
A Review is a good place to start – an assessment of past performance to gain insights and learnings. What I’ve observed is how many businesses do this step, tick the box and leave it there, without actively translating it into a Preview – an extrapolation of those insights, combined with direction, interpreted into a strategy.